According to Shopify, the covid-19 pandemic pushed eCommerce growth a decade into the future—and the numbers back it up. In 2020, the whole eCommerce ecosystem jumped $52 billion! This translated to a remarkable 16.5% increase worldwide, as 150 million people went online shopping for the first time in their lives.

The eCommerce wave does not seem to be slowing down in 2021.

According to Shopify, eCommerce has hit a tipping point, with nearly 80% of all consumers declaring that they will continue to shop online regularly in the near future.

Considerations for Shopify Merchants: How to Capitalise on the Trend?

One of the primary factors that separate winners and losers in the eCommerce race is how much a merchant can close the gap between consumer expectation and experience.

The most successful Shopify merchants can bridge the gap between what customers are accustomed to doing and what they experience while shopping online for the first time.

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For example, according to the National Retail Federation (NRF), three out of every four customers want online merchants to provide free shipping. Many people saved money by driving or walking to the store instead of paying for delivery. Shipping fees are usually out of the question for them.

Furthermore, according to the latest Shopify annual report, 29% of consumers abandon their shopping carts if the merchant does not offer a fast “2-day shipping” option. This reflects our natural desire to get what we paid for as soon as possible. Shopify merchants who want to be at the forefront of the eCommerce movement must implement innovative shopping cart strategies.

Another consideration is channel responsiveness.

Having a visually appealing but complicated online store will only result in high bounce rates because shoppers will struggle to navigate, let alone make a purchase. Only those merchants that make it easy for shoppers to browse and buy have any real chance of converting their site visitors into customers.

These two factors alone should explain why there is such a high demand for professional Shopify PPC management services. However, there is a more compelling factor—a considerable rise in competitive pressure.

With the implementation of in-person shopping restrictions, product categories such as household essentials, online learning, and even healthcare entered the ad space battle.

Furthermore, legacy wholesalers and retail behemoths pumped so much money into pay-per-click (PPC) marketing that average Facebook CPC costs increased from 0.71 in January 2021 to 1.07 today.

In other words, typical long-term paid search campaigns have become virtually unsustainable for small businesses looking to drive traffic to their website and grow their sales. This boosted the demand for carefully designed Shopify PPC campaigns that generate sustained growth.

The Last Word

Setting up an online retail store and waiting for orders to pour in does not automatically mean you are riding the wave. Merchants who want to stay ahead of the game understand the value of having a professional eCommerce PPC agency on their side.

Hire a digital partner if you want to keep the momentum going without burning a hole in your wallet.